Most SaaS marketing agency experts say a SaaS content marketing plan involves more than just setting up a website and social media profiles for self-promotion. B2B firms require a transparent, consistent approach to cover the essentials of creating core content that converts prospects, retains existing clients, and manages it in a way that continually maximizes exposure to the right target audience. Also, don’t forget that all the specifics must be carried out within an acceptable budget.
Outperforming the competition through high-quality content marketing is essential as the market for software as a service grows to be one of the economy’s fastest-growing sectors. The SaaS marketing agency experts estimate that revenue for SaaS businesses has been more than 50 billion dollars in recent years. It means that if a marketing team is not structured and concentrated on creating content that matters to clients, money could be lost.
Building a SaaS content marketing plan with the support of growth marketing agency experts helps B2B businesses create content that strengthens brand and customer relationships and enables them to stand out in a competitive market. It’s time to consider budget allocation, target markets, SEO, and overall execution if you’re serious about writing a comprehensive and successful SaaS content marketing plan for your team.
Prioritize, Clarify, and Execute – Keys to Keeping a SaaS Content Marketing Strategy on Track
Here are some fundamental dos and don’ts for developing a balanced SaaS marketing strategy to get you started in the right direction. How do you compare? Keep on reading to learn more!
Budgeting
Do: Start with a detailed budget and designate funds for essential facilities and services. Respond to these inquiries:
- What are the prerequisites for content creation?
- What visuals and supporting materials need to be created simultaneously?
- Is the budget a monthly or quarterly allotment?
- Staff members write all content, or are there also freelancers involved?
- Consider adding it to the budget if it will cost money and time, and then review it to see where you can cut costs for the next quarter.
Don’t: Growth marketing agency suggests creating content without a budget for particular resources like writers, designers, coders, etc. It happens more frequently than you might think, and it will affect your marketing efforts.
Clarify Target Markets and Key Messaging
Do: Prioritize content development by asking your audience about their needs and problems, especially when you are just starting.
Do: Create buyer profiles, target market(s), and the primary messaging that speaks to their needs and problems. Here, online research is essential, as it considers the user’s perspective. Think about these:
- What would they need to know or want?
- How would the service assist those who cared about it?
Reputed SaaS marketing agency experts suggest creating buyer personas as a guide for creating tailored messaging and don’t forget to do so. Make messaging widely accessible to ensure a consistent customer experience that is used to support the outlined SaaS marketing strategy on the website and in social media campaigns.
Don’t: Avoid conducting market research on your most important buyer personas or develop messaging on the spot. The best results come from targeting target markets with consistent messaging.
Don’t: Create material focused on the organization’s messaging about its software offerings or the reasons customers will care. Your content may be completely misguided if there is no supporting data for your assumptions.
Content Development and Tracking
Do: To keep teams on track with essential deadlines, deliverables, and milestones, use a content management system or take the support of any growth marketing agency. It supports projects and ensures that crucial team members and independent contractors are informed of critical communications and any changes to the due date.
Don’t: If there is no infrastructure for development teams and freelancers to communicate effectively, try to make one too.
Search Engine Optimization (SEO)
Do: Make smart SEO keyword and phrase selections based on buyer profiles or areas of interest. To choose what’s trending and pertinent online, peruse analytics reports and look for the most popular industry keywords with the help of any growth marketing agency like Voxturr. Observe the keywords your competitors are using as well.
Don’t: Choose two keywords and alternate them for each blog post, or neglect to integrate SEO in developing all marketing content. Use primary and secondary keywords and phrases to target several word combinations that customers might use when searching.
Don’t: Over-optimize. Write your content first and foremost for people, then when you’ve produced something worthwhile, consider the needs of search engines.
Cornerstone Content
Do: Create evergreen content that demonstrates how to use your program and addresses user FAQs, such as blogs, e-books, white papers, and how-to videos with the help of SaaS marketing agencies. Utilize keywords in all written content. It adds value and gives them all the necessary information to utilize your program confidently.
Do: Give people the opportunity to use a free demo or trial version to give it a try. The user interface is a significant factor in why people like or dislike software. Demos can help you get clear feedback on the user experience to implement into your platform and gain insight for upcoming marketing initiatives.
Don’t: Make unwieldy or disjointed help files that don’t address the main customer problems or how to fix them.
Don’t: Consider that glitter is the only factor that influences purchases. Give a demo that offers a genuine experience and illustrates why customers can’t live without your program and some important features and content.
Support
Do: Promote and offer technical support options (phone and online) to assist users with sign-in or those having issues with specific features.
Don’t: Consider that developing the software is sufficient. One of the most critical SaaS marketing upsell points is support services, providing potential customers an additional incentive to buy.
How can inbound marketing improve lead generation for a SaaS company?
Building brand recognition for your product through inbound marketing is a terrific strategy used by most SaaS marketing agencies. Without marketing tactics, you can produce leads and sales by creating content that appeals to your target audience. Offering free downloads in exchange for contact details is another way inbound marketing can generate leads. You can follow up with leads directly after obtaining a list of them to close deals.
Voxturr concentrated on assisting SaaS companies with lead generation and growth acceleration. As a B2B SaaS marketing agency, we focus on different objectives at every stage of your business development. We help SaaS companies cut through the clutter and increase awareness, signups, and revenue with the help of our tested SaaS marketing strategies, which include Content Marketing, Account-Based Marketing, Organic Marketing, Search Engine Marketing (PPC), and Platform Marketing. Additionally, we develop marketing funnels to increase lead generation, retain clients, and create a sales pipeline.
In the end,
It’s the ideal time to start working on a plan for your SaaS business! To develop a strong SaaS content marketing strategy that genuinely impacts your audience and your business, there are numerous tips and methods to take into account. However, it would help if you didn’t count on your content to provide immediate effects. It might not always have a direct impact; sometimes, it takes time to rank on SERP and achieve the desired traction. But your work and writing will eventually pay off if you faithfully adhere to a sound strategy and publication schedule. These straightforward dos and don’ts for developing a SaaS content marketing strategy offer a strong foundation for those just starting out and beyond.
