Canada-based agency Errol Vas.com offers a wide range of digital marketing solutions to aid companies in their online business growth. Established in 2017, the agency consists of industry-leading digital marketing experts, advertising specialists, designers, and creative talents. One standout solution offered is Audio Branding, through its ASOTA™ Studio.
By definition, Audio Branding (also called Sonic Branding), is the strategic use of sound to define, reinforce, and strengthen a brand or company’s identity. The sole objective of audio branding is to create a unique sound or audio identity that will connect a brand with the target audience. Voice, jingles, songs, and the likes can be used as representation and reinforcement for the brand and its identity — its values, its promise, and its personality.
With its early roots spanning back to 2014, Errol Vas.com’s ASOTA™ Studio is fully-equipped for all audio-engineering needs. Located in the Canadian city of Calgary Alberta, the collective has produced corporate soundscapes for some of the largest brands and agencies worldwide.
Heading the studio is Benjamin Howells, an accomplished musician of more than 20 years with accolades spanning internationally. “We strive to encapsulate the unique “feeling” of a brand with every soundscape created. It’s hard to put into words, so my team and I achieve this through sound”, said Howells.
Currently, ASOTA is working on a new commercial for Hennessy- expected to release late 2023.
ASOTA™ Studios’ can be reached through their website: https://errolvas.com/asota
