Kritika Khurana, also known as “That Boho Girl,” is a popular Indian fashion blogger, influencer, and social media personality. She started her journey as a blogger in 2013 and has since then evolved her social media presence across various platforms. Here is a brief overview of Kritika Khurana’s social media and short video evolution.
Blog:
Kritika Khurana’s blog, “That Boho Girl,” was her first social media platform. She started her blog in 2013, initially as a hobby, while she was still studying fashion designing. She began by posting her own fashion and lifestyle-related content, but soon gained popularity and started collaborating with brands.
In the beginning, Kritika’s blog focused on bohemian fashion, which she was passionate about. However, over time, she started incorporating other fashion styles and categories like beauty, travel, and food. Her blog has now become a one-stop-shop for everything related to fashion and lifestyle.
Instagram:
Kritika Khurana’s Instagram account, @thatbohogirl, was created in 2013 alongside her blog. Initially, her Instagram was a mirror of her blog, where she posted her outfits and other lifestyle content. However, as her blog grew in popularity, so did her Instagram.
Kritika’s Instagram account now has over 1.5 million followers, and she uses it to showcase her fashion sense, travel experiences, and daily life. She collaborates with various brands and shares sponsored posts on her feed. She also frequently shares Instagram stories to give her followers a glimpse into her daily life.
YouTube:
In 2015, Kritika Khurana started her YouTube channel, “That Boho Girl,” to expand her social media presence. Initially, she posted videos about fashion, beauty, and lifestyle on her channel. However, she gained popularity for her DIY videos, where she shared easy and affordable ways to upcycle old clothes and accessories.
Kritika’s YouTube channel has now grown to over 320,000 subscribers, and she posts a mix of fashion, beauty, travel, and lifestyle-related videos. She also shares vlogs and behind-the-scenes footage of her collaborations with brands.
TikTok:
In 2019, Kritika Khurana joined TikTok and quickly gained popularity on the platform. Her videos featured her lip-syncing to popular Bollywood songs, showcasing her fashion sense, and sharing her daily life. She also collaborated with other TikTok creators and brands.
However, in June 2020, Kritika announced that she would be quitting TikTok, along with several other Indian creators, due to the platform’s privacy concerns and its alleged ties with the Chinese government.
Twitter:
Kritika Khurana’s Twitter account, @thatbohogirl_, is another platform where she shares her thoughts, opinions, and updates with her followers. However, unlike her other platforms, Kritika is less active on Twitter, with only occasional tweets.
Snapchat:
Kritika Khurana’s Snapchat account, @thatbohogirl, is another platform where she shares behind-the-scenes footage of her daily life. She also collaborates with brands and shares sponsored content on the platform.
Kritika creates a wide range of content that focuses on fashion, beauty, travel, and lifestyle. Kritika’s content is known for its bohemian and laid-back style, which reflects her personal fashion sense and lifestyle choices.
Fashion:
Kritika’s fashion content is one of her primary areas of focus. She shares her outfits of the day, fashion tips, and her latest fashion finds. Her style is bohemian, with a focus on flowy dresses, ethnic prints, and oversized accessories. Kritika also showcases different outfits for different occasions, such as casual, formal, or party wear. She collaborates with various fashion brands and designers, showcasing their collections and providing styling tips to her followers.
Beauty:
Along with fashion, Kritika’s content also includes beauty and makeup-related videos. She creates makeup tutorials, shares her favorite skincare products, and gives tips on how to achieve different makeup looks. She also reviews different beauty products and shares her honest opinions with her followers. Kritika’s beauty content focuses on creating natural and minimalistic looks, in line with her overall bohemian style.
Travel:
Kritika is an avid traveler and shares her travel experiences with her followers. She posts travel vlogs, travel guides, and tips for traveling on a budget. Her travel content is often focused on her personal experiences, showcasing the culture, food, and people of the places she visits. Kritika also collaborates with various travel and hospitality brands, promoting their destinations and services.
Lifestyle:
Kritika’s lifestyle content covers a wide range of topics, including home decor, food, fitness, and self-care. She shares her home decor ideas, cooking recipes, and tips on leading a healthy lifestyle. Kritika also shares her fitness routine, showcasing her workouts and giving tips on how to stay fit and healthy. She often collaborates with various lifestyle brands, sharing their products and services with her followers.
DIY:
Kritika is also known for her DIY videos, where she shares creative and affordable ways to upcycle old clothes and accessories. She creates different DIY projects, from creating headbands to decorating phone cases. Her DIY videos are often popular with her followers, who appreciate her creativity and ingenuity.
Collaborations:
Kritika collaborates with various brands and designers, promoting their products and services on her social media platforms. Her collaborations include sponsored posts, product reviews, and brand endorsements. Kritika’s collaborations are often in line with her personal style and interests, ensuring that her content remains authentic and relatable to her followers.
Kritika Khurana has come a long way since starting her blog in 2013. Over the years, she has evolved her short video media presence across various platforms, from her blog to Instagram, YouTube, TikTok, Twitter, and Snapchat. She has become a popular fashion blogger, influencer, and social media personality, collaborating with various brands and sharing her life with her followers.
