On August 27, 2022, Richmond Auctions established a new world record for antique advertising signs. The offer of a twofold-sided porcelain Musgo Gas sign, estimated 48 inches, collected a faltering $1.5 million, far surpassing the normal $100,000 to $750,000 territory. The previous record of $400,000 was shattered by this remarkable outcome. Do check out more about oil and gas memorabilia
Musgo was a gas station in Muskegon, Michigan, founded in the middle of the 1920s. It is thought to have been in business for less than six months. Sadly, the majority of the business’s signs were later used as septic tank lids, causing one side to deteriorate from exposure to septic fumes. This specific sign, which sold at a record-breaking cost, was found in perfect condition, having never been utilized as a septic tank cover, and is viewed as the most popular illustration of the unbelievable sign.
“We were ecstatic to have the chance to sell this one-of-a-kind collectible,” Jordan Richmond, founder, and CEO of Richmond Auctions, stated. This Musgo Gas sign was found with next to no touchups, reclamation, or upgrades, which is basically unfathomable for a collectible of its sort. The item’s exceptional condition and rarity are reflected in its final price of $1.5 million.
Description
An incredible 48-inch Musgo Gasoline Michigan’s Mile Maker Double-Sided Porcelain Sign with the numbers 9.5 and 9.25 on both sides NOS! The Authentication Company has never seen or graded a better example than this one. This is a brand-new example that has never been seen or offered for sale before. We believe that this is the most well-known representation of this Holy Grail sign and that there will never be a better one. This DSP (double-sided porcelain) sign has excellent gloss and color on both sides. There are no imperfections throughout the 9.5-inch side. The reverse has a small bruise above the Indian’s headdress and a few factory imperfections, including a rust spot about the size of a pencil eraser above the “G” in “Gasoline.” This is a unique chance to possess the most popular illustration of the best Gas/Oil sign on the lookout. Chicago Veribrite Signs Marked the best we’ve seen so far. The Authentication Company has given it a rating of 9.5 and 9.25 out of 10 (TAC #041669).
