Although real estate agents continue to play a crucial role in the house purchasing process, more and more buyers are looking to conduct more research online before consulting specialists. A website is a necessity rather than a real estate marketing notion. Today’s consumers demand websites from businesses, and a subpar website can be worse than none. Here are some suggestions for how to market your real estate company 24 hours a day online.
- Have a striking website
Did you know that 75% of consumers admit to evaluating a company’s legitimacy based on the layout of its website? Because first impressions count, your homepage needs to look great. That entails eye-catching visuals, a clear call to action, and a simple menu.
- Hire a photographer
Beautiful pictures of your properties are a must. Results can get dramatically changed by choosing the right angle or time of day, according to David Goodnight of Austin, Texas. Hire a professional photographer (ideally one with experience shooting homes and other structures), or if you have high-end equipment and self-assurance, try your hand at it yourself. Just remember that this is one of those instances where getting professionals in is a good idea.
- Put the consumer experience
Even the best property pages won’t matter much if your website is complex. Take the time to review your knowledge of information architecture and user experience design because your website’s users deserve a positive experience.
- Construct lead magnets
Offering your audience something worthwhile in exchange for their contact information is the secret to generating leads. Producing a lead magnet guide with titles like “X Frequent Errors New Homeowners Make,” “X Features to Look For In a New House,” or “X Most Valuable Characteristics of a New Home” would be a good idea. A technique to gather high-quality leads is to provide free ebooks in exchange for an email address (and zip code, in the case of real estate).
- Make fantastic listings
When making large purchases today, buyers want to conduct a lot of the research themselves online, and buying a home is no exception. I’ve only ever owned rental properties, but even then, when I’m doing research, I’ll Google Map the address, use Street View to get a sense of the neighborhood, see which companies are nearby, look at pictures of the homes, and preferably do a virtual tour of the property.
Users should have easy access to all this information on your property pages and listings, according to David Goodnight of Austin, Texas. It should include thorough descriptions, excellent images, virtual tours, and quick links to Google Maps and Google Earth. Mention the bus stop only a five-minute walk away or the Starbucks at the end of the block when describing the popular sites nearby and their relative walking times.
- Perform SEO
If no one can find your website, it doesn’t matter how attractive it is. To make your website rank highly in search engines, use various SEO techniques.
